About Us

Looking for quality artificial botanicals? Florabelle; established since 1982

Florabelle is Australia's leading designer and wholesaler of artificial flowers, plants and trees. Produced by the worlds best manufacturers with a focus on quality, authenticism, sustainability, trends and value, the outcome is a product that is certain to delight. Florabelle's expansive product categories include a wide variety of floral and plant, trees, topiary, ivy, hedges, wedding and bridal bouqets, decor such as vases, homewares, furniture and our unique Christmas and Easter seasonal ranges. Our reputation for product, design, customer service and value for money has earned Florabelle its status as industry leader. Let us delight you with our offer.


How can I buy from Florabelle?

Florabelle is a wholesale business and allows sales online, phone, in-office, faxed and through our network of sales representatives to anyone with an ABN no. Shopping online is easy. Simply sign up by following the prompts which will allow you fill access to our online store. Once access is approved, you may select from our beautiful range and add products to your cart, review your purchases and proceed to the checkout. It's that simple. Don't forget you can always come and see us at our beatiful office and showroom Monday to Friday from 8:30am to 5:30pm, Saturday 9:00am to 4:00pm at 2/122 Euston Rd, Alexandria, Sydney


Product Design and Quality

Attention to detail in design, trends, authenticity and technology gives Florabelle the leading edge in the artificial flower, plant and tree industry. Our enduring, strong and exclusive relationship with loval and overseas manufacturers has meant Florabelle's continuing and intimate involvement through all stages of product development from the design stage through to production. Our exquisite flowers are so life like that it is so difficult to tell the difference between the real thing and the artificial. Florabelle's mission is to provide a quality product that is beautiful, modern, authentic and value for money.


Customer Service and Satisfaction

Florabelle has earned an outstanding reputation for superior customer service and customer satisfaction Australia wide. Our friendly, courteous and knowledgable staff will assist you every step of the way, from product selection through to delivery. Visit our beautiful showroom in Alexandria, NSW or contact our head office (02 9517 4455) to have a visit arranged to your premises by our expert sales representative nearest to you. Or see our entire ranges on our website (also www.emac-lawton.com.au and www.treecreation.com.au)


Be Environmentally Friendly with Florabelle

Florabelle is an environmentally conscious company. Knowing that water is a scarce commodity in Australia, the driest continent on earth, we are proud to offer an alternative to fresh flowers that requires no water and lasts a lifetime. Displays of artificial flowers are a practical way (and offer better value for money than real flowers) of creating a beautiful environment while helping to save our precious planet. Florabelle is also proud to support carbon neutrality by offsetting any emissions made by our website





Our next exhibit is at Furnitex in Melbourne, on the 10th - 13th July  2014.