About Us
25 years of industry knowledge and experience in permanent botanicals
Starting out as the pioneer of the silk flower industry in Australia over 25 years ago, Florabelle has earned a name synonymous with quality and style. During that time we have developed the best processes and practices in designing and manu
We offer the finest collection of amazing stemmed flowers and potted plants and floral as well as artificial fruits, and home décor and glassware. Our beautiful range is enhanced twice a year by our seasonal Christmas and Easter collections. A magnificent range of Australian made Home Fragrances with elegant and perfumed aroma diffusers and room sprays are the latest stylish addition to our Home décor designer offer.
Our vast range offers something for everyone, pretty garden flowers such as roses and lilies, tropical flowers such as orchids and succulents, potted florals and potted plants, and artificial fruits. Our exquisitely designed vases and containers complement our flowers and provide beautiful containers for our beautiful flowers.
Product design and quality
The quality of our silk and artificial flowers and plants depends on our attention to the finest details and a strong focus on design. This, coupled with our understanding of the current trends in the Australian homewares market gives us the leading edge in this industry. Strong relationships with local and overseas suppliers mean we are intimately involved with all stages of product development. Often, our exquisite flowers are so life like to the real thing it is difficult to tell the difference. We endeavour to provide a quality product that is beautiful, modern and available at a very competitive price.
Customer service and satisfaction
At Florabelle, we are committed to providing superior customer service and satisfaction. We strive to provide exceptional quality products and service Australia-wide. Our friendly and courteous staff will assist you every step of the way, from product selection and ordering to organising all your delivery needs to make sure you receive your good on time. If you can't come to us, we'll come to you – contact our head office and we will arrange to have our sales representative nearest you to visit you in store to go through our range.
David Austin Roses
Florabelle is the exclusive distributor of David Austin Roses, producer of some of the highest quality artificial roses in Australia. Their current collection of silk roses including the 'Eglantyne', 'Glamis Castle', 'Teasing Georgia' and 'William Morris' varieties combine all the beauty and charm of David Austin's garden roses with the year-round availability.
Be Environmentally Friendly with Florabelle
Florabelle strives to be an environmentally conscious company. Australia is the driest continent on earth and we are aware that water will always be scarce. As such we are proud to offer an alternative to fresh flowers that require no water and last a lifetime. The use ofartificial flowers are not only practical, (and better value for money than real flowers) but a way to make your environment beautiful whilst saving our precious planet.
Trade Fairs
We exhibit at five trade fairs annually. Our next exhibit is at the Reed Gift Fair at the Melbourne Convention and Exhibition Centre, 7th-11th of August. We will then exhibit in Sydney between 11th-14th Sydney.
How can I buy from Florabelle?
Florabelle is a wholesale business and therefore allows online store access only to businesses, organisations and retailers with an ABN no. Shopping online is easy, just sign up by creating an account; we then review your details and approve your login details to become a registered user allowing you access to our online store. Then you can select from our beautiful range of artificial flowers and plants, add products to your cart, review your purchases and proceed to the checkout. It's that simple.