House & Garden Feature By Atelier by Jo Curran
Our Interview with a customer, Jo, on her recent feature in the House & Garden Magazine, featuring all our products:
Congratulations on your recent House & Garden feature! What was the vision behind that shoot, and how did Florabelle Living help bring it to life?
Thank you! Such an honour to be featured in House & Garden...especially with a project as close to my heart as 'Appledore'. The vision behind the shoot was to capture the warmth, character, and layered beauty of a forever family home. We wanted it to feel refined yet lived-in...full of charm and a sense of soul. Florabelle Living played an integral role in bringing that to life. Their collection of timeless and textural decor pieces helped us add those final, thoughtful touches. It’s those quiet, considered layers that really made the shoot sing.
What draws you to Florabelle Living as your go-to supplier, and how does our range support the diversity of your design work?
Florabelle Living has become a go-to for me because their collection strikes that perfect balance between elegance and individuality. Whether I’m styling a classic country home like Appledore or working on something more contemporary, I can always find pieces that bring warmth, texture, and a sense of character to a space. Their range is beautifully diverse...from timeless furniture to sculptural objects and soft furnishings...which allows me to tailor each project uniquely, while still maintaining the Atelier aesthetic of refined, layered living.
As a stylist and designer, how valuable is it to have a one-stop shop like Florabelle when sourcing for projects or editorial shoots?
As styling and designing, having a one-stop shop like Florabelle is incredibly valuable. It streamlines the sourcing process and gives me confidence that I can find everything from statement pieces to subtle finishing touches all in one place. For editorial shoots and client projects alike, it means I can maintain a cohesive look without compromising on quality or style...and it allows me to respond quickly and creatively, knowing I have access to a curated range that supports my design vision.
Are there any specific Florabelle brands or product categories you consistently turn to when creating highly styled, magazine-worthy spaces?
Absolutely...anything rattan is also favourite — timeless, elegant, and always on point for adding a refined touch to any setting. The emac & Lawton lighting is a go-to when specifying for client projects.
What are some of your go-to styling tips that elevate a space from ‘nice’ to truly memorable in photography and real life?
For me, it’s all in the layers. Mixing textures, like linen, timber, stone, and ceramics instantly adds depth and interest. I also love incorporating pieces with a sense of history or craftsmanship, whether it’s a vintage find or a sculptural object with soul. Lighting is key too...always soften where you can with lamps or candles to create warmth. And finally, fresh foliage or branches are a go-to. They add life, movement, and a connection to nature that makes a space feel grounded and complete...both in person and through the lens.
When approaching a styling shoot or client project, how do you decide which products will best tell the story of the space?
When approaching a styling shoot or client project, I always start by considering the story the space is meant to tell...who lives there, how they use it, and the feeling we want to evoke. From there, I choose pieces that support that narrative through tone, texture, and form. I gravitate towards items that feel collected rather than curated...things that add personality, warmth, and a lived-in quality. Every product needs to have purpose, whether it’s to anchor a vignette, add softness, or create contrast. Ultimately, it’s about selecting pieces that enhance the soul of the space, not compete with it.
What advice would you give to emerging stylists or designers looking to get their work published or recognised in the industry?
My advice would be to stay true to your aesthetic and trust your instincts — your unique eye is your biggest asset. Focus on building a strong, cohesive portfolio that reflects your style and values, and don’t be afraid to start small. Style your own spaces, collaborate with like-minded creatives, and photograph your work beautifully — natural light and thoughtful composition go a long way. Be consistent in how you show up, especially online, and nurture genuine relationships within the industry. And most importantly, be patient — recognition takes time, but every project is a stepping stone.
Looking ahead to 2026, what interior trends are you excited about—and how are you already incorporating them into your work?
Looking ahead to 2026, I’m excited by the continued move toward soulful, layered interiors that feel collected, personal, and full of quiet luxury. There’s a noticeable shift towards craftsmanship, patina, and storytelling in design... a mood that resonates deeply with how I love to create. I’m already embracing this through antique sourcing, handmade finishes, and richer, more tactile materials that bring depth and warmth to a space. Fashion always influences interiors, and the latest Ralph Lauren collection and Dior’s recent runway show are perfect examples...both so refined, romantic, and full of earthy elegance. The tones, textures, and silhouettes we’re seeing in fashion are already inspiring the palettes and styling choices I bring into my projects. It’s a reminder that design...whether worn or lived in...is all about feeling.
What’s one underrated styling technique or trick you use that more people should know about?
One underrated styling technique I swear by is using negative space intentionally. It can be tempting to fill every surface, but allowing space around objects gives them room to breathe and makes each piece feel more considered. It also draws the eye to what matters most and creates a sense of calm and balance in a room — especially important in both photography and real life. Less, when done thoughtfully, really can be more.
Lastly, what does a ‘dream space’ look like to you right now, and how can designers achieve that using Florabelle Living pieces?
Right now, my dream space is a serene, timeless sanctuary filled with natural textures, soft layers, a sense of effortless elegance and a nod to European timelessness. It’s a place that feels both welcoming and refined — where every piece tells a story and contributes to a harmonious whole. Florabelle Living’s beautifully curated collection is perfect for achieving this, offering everything from sculptural ceramics and tactile linens to timeless furniture that adds character without overwhelming. By thoughtfully layering their pieces, designers can create spaces that feel personal, balanced, and utterly inviting.
To discover more of Jo's projects, see her website here,