One Partner. Eleven Brands. Every Industry Covered.
One Partner. Eleven Brands. Every Industry Covered.
Discover the Florabelle Living Group Difference
Since 1982, Florabelle Living Group has been at the forefront of wholesale homewares in Australia — delivering exceptional service, quality and choice. What sets us apart? We’re not just a single brand: we are a group of specialist brands — each tailored to distinct styles, applications and industry needs. This breadth ensures we’re ready to service every sector: retail décor, interior design, hospitality, event staging, aged-care, commercial fit-outs — and more.
Why this matters
When a retailer, interior designer, landscaper, home-stager, event company or architectural firm searches for “wholesale homewares Australia”, “artificial plants and trees wholesale”, “designer lighting commercial”, “furniture for hospitality fit-out”, they expect:
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Exceptional range and choice
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Reliable stock and ready-to-ship items
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Specialist brands that speak directly to their category need
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Expert service and trade support
That’s exactly what we deliver.
Our Brand Portfolio – The Full Story
Here are our distinct brands, what they specialise in, and how they serve different industries and style stories.
1. Florabelle
Specialist in premium lifelike florals, lush greenery, elegant trees, and well-designed pots, planters and outdoor furniture.
Industries served: Retail florists, landscapers, commercial spaces (foyers & lobbies), home décor stores, event installations.
2. Emac & Lawton
Leading brand in designer lighting: wall lights, floor lamps, pendants, curated globally for elegance and style in both residential and commercial settings.
Industries served: Interior design firms, hospitality/hotel fit-outs, high-end retail, contract lighting projects.
3. Zaffero
Unique, bold architectural lighting offering hand-crafted pieces for bespoke homes, restaurants, bars and hotels.
Industries served: Hospitality & commercial projects, bespoke residential, architectural lighting specialists.
4. Tree Creation
A specialist range of large-format trees and plant features (including “real-truck trees” per category listing) to deliver dramatic impact.
Industries served: Large scale interiors (malls, corporate offices), event production, visual merchandising, hotel/lobby fit-out.
5. One World Collection
Tasteful and elegant furnishings that blend timeless classics with innovative Australian design – perfect for retail furniture stores and luxury interiors.
Industries served: Furniture retailers, interior designers, developer showhomes, hospitality suites.
6. MRD Home
Modern interior styles – minimalist, impactful, design-forward furniture & homewares.
Industries served: Modern residential showhomes, boutique retailers, interior designers seeking crisp, clean aesthetic.
7. Gallery Home
Market-leaders in mirrors and stylish accessories — statement pieces and soft furnishings for every home.
Industries served: Home décor stores, interior stylists, event staging, retail accessories.
8. Perfect Pieces
French Provincial homewares—armchairs, lamps, mirrors and decor—all focusing on elegance, ease and timeless charm.
Industries served: Boutique homewares retailers, interior designers specialising in classic or country-style homes, hospitality boutique settings.
9. Vixen & Velvet
Specialists in designer Christmas ornaments and décor – quirky, stylish, seasonal accessories to elevate holiday celebrations.
Industries served: Gift and décor retailers, pop-up Christmas shops, event stylists, hospitality holiday-installations.
10. Cara Saven
Custom-designed wallpapers – bespoke colours, scales and styles to suit individual spaces.
Industries served: Interior architects, luxury residences, commercial interiors (feature walls, entries), design studios.
11. Ruby Star (NEW!)
Our fresh, vibrant lifestyle brand bringing fashion-forward pattern and colour into homewares, décor and accessories. With Ruby Star, we’re pushing into new territory: trend-driven, visually exciting, yet still trade-ready and built for service.
Industries served: Trend-oriented home décor retailers, interior stylists, boutique hospitality venues, gift-and-lifestyle stores.
Why Our Multi-Brand Platform is a Game-Changer
• Depth in every category
From artificial florals to commercial lighting, from statement mirrors to sophisticated seasonal décor — we cover it all. Our platform gives you access to eleven specialist brands designed to meet every need.
• One contact, many solutions
Rather than coordinating with multiple suppliers across categories, you engage with one trusted partner (us) who provides access to eleven distinct brands. This streamlines procurement for retailers, designers, and larger projects alike.
• Tailored to your industry
Whether you’re a retailer looking to stock trending styles, a hospitality fit-out sourcing bulk furniture and lighting with trade terms, an event planner needing fast-turnaround décor items, or an aged-care provider looking for durable, stylish homewares — we’ve built each brand with specific industry uses in mind.
• Stock & service you can rely on
With decades of wholesale experience, we understand trade logistics, fast-moving inventory, and the importance of lead-times. Our nationwide network and brand breadth mean we’re equipped to deliver across Australia.
• Trend-forward and style-rich
From minimalist MRD Home to French-Provincial Perfect Pieces, and from Hamptons-inspired One World to industrial chic Zaffero — and now alongside the vibrant new Ruby Star — we cover the full style spectrum. This ensures you stay ahead of the curve, no matter what your target consumer or project brief.
How to Explore Our Range & Start Partnering
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Browse our Product Ranges page on the website and explore what each brand specialises in.
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Register for trade access — you’ll unlock full pricing, catalogue downloads, and the ability to order online.
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Get in touch: Visit our showroom (Sydney or Melbourne), talk to one of our sales reps, or email us — we’re ready to support you from product selection through to delivery and after-sales service.
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Specify your industry needs: tell us your sector (e.g., retail décor, hospitality, staging, landscaping), your style brief (e.g., minimalist, Hamptons, French Provincial, trend-driven) and we’ll steer you to the right brand, product range and stock-ready items.
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Use our special-buy / seasonal drop model: We regularly release special-buy and trade-only deals across brands — so if you’re looking for high-impact margin opportunities, we’ve got you covered.
Final Word
At Florabelle Living Group, we don’t just supply products — we solve sourcing challenges for every industry. With eleven distinct brands covering every aspect of homewares, décor, lighting, greenery and furniture, you’re not limited by category or style — you’re empowered.
Whether you’re a retailer stocking trending décor pieces, an interior designer curating a full home fit-out, an event planner building immersive installations, or a hospitality operator furnishing multiple venues — we’re your partner of choice.
Remember: One partner, eleven brands, every industry.
To Apply For Trade Access - Click Here - https://www.florabelle.com.au/register