Established in 1982, Florabelle are leaders in quality artificial flowers.

Florabelle is Australia’s leading wholesaler of artificial flowers, plants and trees. Made by the world's best makers, with a focus on quality, authenticity, trends and value. Florabelle’s expansive product range includes a variety of florals and plants, trees, topiary, ivy, hedges, wedding and bridal bouquets, décor such as vases, home wares and furniture and our unique Christmas and Easter seasonal ranges.  Our reputation for product, design, customer service and value for money has earned Florabelle its status as industry leader.

Product design and quality.

The quality of our silk and artificial flowers and plants depends on our attention to the finest details and a strong focus on design. This, coupled with our understanding of the current trends in the Australian homewares market gives us the leading edge in the artificial flower and plant industry. Strong relationships with local and overseas suppliers mean we are intimately involved with all stages of product development. Often, our exquisite artificial flowers are so life like to the real thing it is difficult to tell the difference. We endeavour to provide a quality product that is beautiful, modern and available at a very competitive price.