INSPIRED BY NATURE! FLORABELLE - the industry leader for wholesale artificial flowers and plants.


Make the world a better looking place with flowers for life.

Looking for quality artificial flowers? Florabelle, Established in 1982.

Florabelle is Australia’s leading wholesaler of artificial flowers, plants and trees. Made by the world's best makers, with a focus on quality, authenticity, trends and value. Florabelle’s expansive product range includes a variety of florals and plants, trees, topiary, ivy, hedges, wedding and bridal bouquets, décor such as vases, home wares and furniture and our unique Christmas and Easter seasonal ranges.  Our reputation for product, design, customer service and value for money has earned Florabelle its status as industry leader.


  • christmas & festive decorations
  • artificial flowers
  • silk flowers
  • artificial plants
  • garden flowers
  • foliage and greenery
  • orchids
  • posies & bunches
  • tropical & sculptural
  • succulents & agaves
  • desert flowers (sahara)
  • pre-made potted plants
  • potted
  • bridal
  • fruit & vegetables
  • decor
  • vases
  • trees & topiaries
  • commercial arrangements

Our locations outside of Sydney are  - Melbourne, Brisbane, Adelaide, Perth

Product design and quality

The quality of our silk and artificial flowers and plants depends on our attention to the finest details and a strong focus on design. This, coupled with our understanding of the current trends in the Australian homewares market gives us the leading edge in the artificial flower and plant industry. Strong relationships with local and overseas suppliers mean we are intimately involved with all stages of product development. Often, our exquisite artificial flowers are so life like to the real thing it is difficult to tell the difference. We endeavour to provide a quality product that is beautiful, modern and available at a very competitive price.

Customer service and satisfaction

At Florabelle, we are committed to providing superior customer service and satisfaction. We strive to provide exceptional quality artificial products and service Australia-wide. Our friendly and courteous staff will assist you every step of the way, from product selection and ordering to organising all your delivery needs. If you can't come to us, we'll come to you – contact our head office and we will arrange to have our sales representative nearest you, to visit you in store to go through our artificial flowers, silk flowers and other artificial product range.

Be Environmentally Friendly with Florabelle

Florabelle strives to be an environmentally conscious company. Australia is the driest continent on earth and we are aware that water will always be scarce. As such we are proud to offer an alternative to fresh flowers that require no water and last a lifetime. The use of artificial flowers are not only practical, (and better value for money than real flowers) but a way to make your environment beautiful whilst saving our precious planet.

How can I buy from Florabelle?

Florabelle is a wholesale business and therefore allows online store access only to businesses, organisations and retailers with an ABN no. Shopping online is easy, just sign up and we will review your details and approve your account allowing you access to our online store. Once access is approved you may select from our beautiful range of artificial flowers and plants, add products to your cart, review your purchases and proceed to the checkout. It's that simple. And don't forget you can always come as and see us at our beautiful office and showroom in Alexandria, Sydney!