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About Us


Looking for quality artificial botanicals? Florabelle Living - established since 1982

Florabelle Living is Australia's leading designer and wholesaler of artificial flowers, plants and trees. Produced by the world's best manufacturers with a focus on quality, authenticism, sustainability, trends and value, the outcome is a product that is certain to delight. Florabelle Living's expansive product categories include a wide variety of florals and plants, trees, topiaries, ivy, hedges, wedding and bridal bouqets, decor such as vases, homewares, furniture and our unique Christmas and Easter seasonal ranges. Our reputation for product, design, customer service and value for money has earned Florabelle Living its status as industry leader.


How can I buy from Florabelle Living?

Florabelle Living is a wholesale business and allows sales online, by phone, in-showroom, by fax, by email and through our network of sales representatives. Shopping online is easy. Simply sign up by following the prompts which will give you full access to our online store. Once access is approved, you may select from our beautiful range and add products to your cart, review your purchases and proceed to the checkout. It's that simple! Wholesale pricing is limited to reselling customers. ABN Holders may be granted access to purchase at a discount from retail.


Product Design and Quality

Attention to detail in design, trends, authenticity and technology gives Florabelle Living the leading edge in the artificial flower, plant and tree industry. Our enduring, strong and exclusive relationship with local and overseas manufacturers has meant Florabelle Living's continuing and intimate involvement through all stages of product development from the design stage through to production. Our exquisite flowers are so life-like that it is so difficult to tell the difference between the real thing and the artificial. Florabelle Living's mission is to provide a quality product that is beautiful, modern, authentic and value for money.


Customer Service and Satisfaction

Florabelle Living has earned an outstanding reputation for superior customer service and customer satisfaction Australia wide. Our friendly, courteous and knowledgable staff will assist you every step of the way, from product selection through to delivery. Visit our beautiful showrooms in Alexandria NSW, or Cheltenham VIC or contact our head office (02 9517 4455) to arrange a Sales Representative visit.


Be Environmentally Friendly with Florabelle Living

Florabelle Living is an environmentally conscious company. Knowing that water is a scarce commodity, we are proud to offer an alternative to fresh flowers that requires no water and lasts a lifetime. Displays of artificial flowers are a practical way of creating a beautiful environment (and offer better value for money than real flowers) while helping to save our precious planet. Florabelle Living is also proud to support carbon neutrality by offsetting any emissions made by our website.


Trade Fairs

Florabelle Living invites all guests to the Reed Gift Fair - Melbourne 3rd - 7th August 2019.

Stand Numbers PP29, Q29 and Raine & Humble Stand PP11.