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About Us:

Established in 1982, Florabelle Living is an innovative homewares wholesaler offering a distinctive range of inspirational and quality products including artificial flowers, plants and trees, designer lighting, furniture, homewares and decor, marble accents, home textiles, as well as Christmas lighting and decor. Our success is built on longstanding partnerships along with an unwavering commitment to service excellence throughout our national network.

Our Brands:

Our industry leading brand focused on the provision of true to life artificial flowers, homewares, soft furnishings & furniture.


Leading brand in indoor lighting, lamp shades & accessories for residential & commercial environments. Our items are carefully selected from around the world for their style, elegance & impressive design.


Australia’s leading artificial plant & tree brand.

Bringing the outdoors indoor by offering lifelike artificial plants & trees.

Delivering cutting edge Christmas ornaments & decorative tree accessories.

Offering an innovative, retail and eco -friendly range of home linens, décor accessories, furnishings & kitchen textiles.


Our Values:

  1. Integrity: We act professionally and respectfully with all our stakeholders.


  1. Customer Centricity: We care about you!


  1. Quality: We are committed to best practice across all aspects of our business.


  1. Ethical Sourcing: We are committed to building enduring strategic supply partnerships with like-minded organisations who share our values and exercise the same commitment to environmental, safety, ethical sourcing and industry best practices.


How can I buy from Florabelle Living?

Florabelle Living is an Australian wholesale business allowing sales online, via phone, fax, email, in-showroom or through our national network of sales representatives. Shopping online is easy. Simply sign up by following the prompts which will give you full access to our online store. Once access is approved, you may select from our beautiful range and add products to your cart, review your purchases and proceed to the checkout. It's that simple! Wholesale pricing is limited to reseller customers. ABN Holders may be granted access to purchase at a discount off retail.


Customer Service and Satisfaction

Florabelle Living has earned an outstanding reputation for service excellence. Our friendly, courteous and knowledgeable staff will assist you every step of the way, from product selection through to order fulfilment. Visit our beautiful showrooms in Alexandria NSW, or Mentone VIC or alternatively contact our head office on 02 9517 4455 to arrange a Sales Representative visit.